Event Pitch
Traders Organisers

Event Pitch guides

Practical guidance for better event pitches.

Clear checklists and decision tools for traders choosing opportunities and organisers building an event line-up.

Browse current opportunities

Explore the library

Start with the decision in front of you.

Trader essentials

Prepare a stronger event application

Understand what organisers typically need and assemble a profile that is easy to review.

  • Trader application checklist
  • Business and setup photography
  • Insurance and compliance documents

Pitch planning

Judge whether an opportunity adds up

Look beyond the headline footfall and assess the full cost, audience fit and time commitment.

  • Calculating a break-even target
  • Comparing pitch fees fairly
  • Questions to ask before paying

Organiser essentials

Recruit and manage the right traders

Create clearer listings, collect useful applications and build a balanced event line-up.

  • Writing a useful trader brief
  • Setting pitch types and prices
  • Planning application decisions

Trader quick-start

Prepare these six things before you apply.

A complete, current set of business information makes applications faster and gives organisers a clearer picture of your fit.

Put the checklist to use
  1. 01

    Business summary

    Explain what you sell, what makes it distinctive and the audience it tends to suit.

  2. 02

    Product and setup photos

    Use recent, well-lit images that show both your products and how your full pitch looks.

  3. 03

    Pitch dimensions and power

    Know the footprint of your setup, whether you need electricity and any vehicle access requirements.

  4. 04

    Required documents

    Keep current insurance, food-safety, risk-assessment or licence documents ready where applicable.

  5. 05

    Trading costs

    Include pitch fee, travel, staffing, stock, accommodation and payment processing in your estimate.

  6. 06

    Calendar and deadlines

    Check setup times, event dates, payment deadlines and cancellation terms before committing.

Before paying a pitch fee

Ask four questions before you commit.

No single number proves an event will work for your business. Look at the opportunity as a whole.

Is the audience right?

Consider who attends, why they attend and whether the event’s positioning matches your price point and products.

What is the true cost?

Add every direct cost, then calculate how many average sales you need before the pitch becomes profitable.

Is the journey practical?

Account for distance, setup access, parking, overnight stays and the time lost to travel in both directions.

Are the terms clear?

Understand what is included, when payment is due and what happens if you or the organiser must cancel.

A simple test: divide your total event costs by your average gross profit per sale. The result is the minimum number of sales needed to break even—before allowing for weather, quieter periods or unsold stock.

Organiser quick-start

Build a trader brief that prevents avoidable questions.

Publish the practical facts, ask only for decision-useful information and make the application timeline explicit.

Create your organiser account
  • Publish the application deadline and expected decision date
  • Define each pitch type, size, price, quantity and inclusion
  • Describe the audience and source any footfall estimate
  • List facilities, power, access and vehicle restrictions
  • State the product mix and categories you are seeking
  • Ask only for information that will influence your decision
  • Communicate document and insurance requirements early
  • Set clear payment, cancellation and refund expectations

Use the guidance on a real opportunity.

Browse live listings to compare pitch details, or create an organiser account and publish your own trader opportunity.

Find an event List an event